Indofoods
We worked with Indofoods, a global food brand known for iconic Indonesian pantry staples such as Mi Goreng and Qtela, to support its expansion into the Australian market. With deep cultural origins and strong brand recognition in Indonesia, Indofoods required a localised digital presence that would resonate with Australian audiences while maintaining the integrity of the brand’s identity.
Our work began with the development of a localised website, designed to reflect updated packaging and a visual language tailored specifically for the Australian market. The site was fully redesigned to deliver an improved user experience, incorporating engaging, locally relevant content and a more intuitive interface.
To bring the brand to life online, we produced new photography and developed high-quality mockups to ensure consistency across digital and physical touchpoints. Beyond the website, we supported the launch with a suite of strategic marketing materials, including targeted social media content to build awareness and connection with local audiences, as well as promotional brochure design.
Through this comprehensive localisation program, spanning digital, print, and social media, we helped Indofoods establish a more engaging, accessible, and relevant presence in the Australian market, aligned with both user expectations and the refreshed visual identity.
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