Aegir Seafood
Aegir Seafood is a premium seafood company specialising in 100% Australian southern rock lobster and select ocean produce, supplying high-end restaurants and retail partners across the country. It was built around a simple idea — bringing exceptional seafood from the ocean to people who genuinely value it.
Inspired by Aegir, the Norse god of the sea, the identity draws on themes of ocean, mythology, and provenance. This helped shape a brand world that feels grounded, premium, and closely tied to origin.
The identity, packaging, photography, and digital presence were developed as one connected system, focused on simplicity and product-led storytelling. The website was designed to introduce the brand, showcase the range, and support both hospitality and retail audiences.
Distribution support was also provided, helping open up relationships with retailers, wholesalers, and partners to extend reach into new markets.
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