Golden Fries was founded to create the perfect fry using  100% Australian produce while supporting local jobs and
community growth. Since 2018, they’ve grown from a small Heidelberg facility into one of Australia’s largest
Australian-owned potato chip manufacturers. 

When Golden Fries partnered with RW Marketing, the initial focus was to build a strong brand foundation for the foodservice sector. We developed the core strategy and creative system, including the Golden Fries identity, the
Golden Crunch sub brand, website design and
development, and a suite of sales and marketing
collaterals. This helped strengthen communication with
their distributors and wider dealer network, clearly
articulating product quality and key selling points across
B2B channels. 

As the business evolved and expanded into retail, this foundation became the platform for growth. RW Marketing extended the brand into consumer packaging, designing retail-ready ranges.  

Photography and videography were produced across farms, factories, and production sites, capturing the full
end-to end process and reinforcing transparency and
quality. 

The result is a unified brand ecosystem across food service
and retail, supporting Golden Fries’ transition from a
distributor-led business into a nationally recognised
consumer brand.