B+S Commercial Kitchens
We have worked with B+S Commercial Kitchens, an Australian family-owned manufacturer of commercial kitchen equipment established in 1956. What began in Melbourne producing stainless steel products has grown into a global supplier of more than 100 commercial kitchen solutions, trusted by leading hospitality groups including Crown Resorts, The Star Entertainment Group, and major restaurant operators across Australia and internationally.
Our relationship with B+S spans more than five years, during which we have supported the business across brand strategy, marketing direction, design, and digital execution. A key focus has been bringing clarity to a highly technical and extensive product range, making it easier for chefs, consultants, and dealers to understand without overwhelming them, while reinforcing the brand’s commitment to quality and performance.
This approach has informed everything from website development and product launches to sales collateral, campaign materials, and the way the brand is presented across key industry touchpoints, including trade shows, activations, and display environments.
Over this time, we have also supported several important milestones in the company’s growth, including the launch of SCOOKER, the celebration of its 70-year anniversary, and the appointment of Luke Nguyen as brand ambassador—each reinforcing B+S’s balance of innovation and heritage at different stages of its evolution.
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