B+S Commercial Kitchens
We’ve partnered with B+S Commercial Kitchens, an
Australian family-owned manufacturer of commercial
kitchen equipment established in 1956. What started in
Melbourne producing stainless steel products has grown
into a global supplier of over 100 commercial kitchen solutions, trusted by leading hospitality groups including Crown Resorts, The Star Entertainment Group, and major
restaurant operators across Australia and internationally.
Our work spans more than five years, supporting B+S across brand strategy, marketing direction, design, and digital
execution. A key focus has been bringing clarity to a highly technical and broad product range, making it easier for
chefs, consultants, and dealers to understand without overwhelming them, while reinforcing their commitment to quality and performance.
This has informed everything from website development
and product launches to sales collateral, campaign materials, and how the brand is presented across key industry touchpoints including expos, activations, and
displays.
Over this time, we’ve also supported key milestones in the
brand’s growth, including the launch of SCOOKER, the
celebration of its 70-year anniversary, and the appointment of Luke Nguyen as brand ambassador—each reinforcing
both innovation and heritage at different stages of the
business.
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